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| Windows 8 running Excel and a Twitter app |
Since Windows 8 was shown at D9 about a month ago I have been wondering where it could take Microsoft and the Windows platform after its release. The way Microsoft have gone about designing Windows 8 there is no dought that they have mobility in mind. That is not surprising since they don't really have a stake in the still growing tablet marked. Tablets are hot right now and tablets are creeping in on one of Microsoft's main markets, the business market.
There are four major operating systems driving today's tablets. iOS is by far the biggest followed by a distant second, Android. The two others are QNX - RIM PlayBook, and WebOS - HP TouchPad. Mabye with the exception of QNX the available tablet OS’s do not have the security build in to let them become an integrated part of almost any larger corporate network. This is a constant annoyance for both the employee and the IT department. The employee sees the advantages of the tablet in a corporate setting and often brings their own iPad’s to work. That puts pressure on the IT department to open up the corporate network to allow the iPad to be used beyond the standard mail and calender sync. This in turn forces the IT department to either open up the network to an insecure and non manageable tablet OS or disappoint a large part of the work force. Neither is very good for any company in the long run.
Windows 8 is build on the Windows 7 platform and have an added layer that is inspired by the Metro interface from Windows Phone. If you were to put Windows 8 on hardware, like say the Asus Transformer with a quad core ARM processor, you would have a perfectly fine tablet, that could easily be used as a notebook on your corporate network. Due to the Metro interface on top it will give you the ease of use that you expect from a tablet, but with the deep integration that is known from Windows.
But are Apple, Google, RIM or HP really going to let Microsoft get in the tablet game that easy? Well Apple does not seem to want to address the needs of the corporate market. They seem to be content with making a great product, mainly for the retail market. Google is all about the cloud, and while this might be the future, there is still a lot of companies that do not want to move their data to cloud just yet. RIM have a good hold on the corporate market, but their phones are starting to look outdated and compared to the latest iPhone or Android phone it just looks like RIM is at the end of their rope. The PlayBook is build on a different OS than the phones and it does not have the securities and deep integration that the BlackBerry OS have. WebOS might be a fine OS, but with the lack of products and apps out there I do not see how is can ever become a real thread to Windows.
So that brings us back to Windows 8. The more I look at it, and the more I look at what type of hardware will be available when Windows 8 hits the markets, the more I see the logic in what Windows 8 is going to be. With Windows 8 Microsoft is not going for the retail market, but they are betting that with the promise of a Windows 7 compatible platform, with a Windows Phone like user interface, the IT departments around the world will embrace Windows 8, and start supplying the corporate work force with Windows 8 based hardware.
With Windows Phone getting the full support from Nokia, and other of the top hardware builders in the market today, and companies like Asus and Acer already promising to build tablets, and everybody else building notebooks, with Windows 8, Microsoft is about to have an ecosystem that is going to be very strong an look very appealing to the corporate players. They will have the mail, calendar and collaboration platform of choice. They will have the apps to make the Metro interface, both on Windows Phone an Windows 8, look interesting enough to bring the average user in. They will, like they have done in the past, make sure that they offer just enough to grab the focus of the IT departments, while still putting enough focus on fun and games to keep the retail market happy. I believe that with Windows 8, Microsoft might just have done it again.
There are four major operating systems driving today's tablets. iOS is by far the biggest followed by a distant second, Android. The two others are QNX - RIM PlayBook, and WebOS - HP TouchPad. Mabye with the exception of QNX the available tablet OS’s do not have the security build in to let them become an integrated part of almost any larger corporate network. This is a constant annoyance for both the employee and the IT department. The employee sees the advantages of the tablet in a corporate setting and often brings their own iPad’s to work. That puts pressure on the IT department to open up the corporate network to allow the iPad to be used beyond the standard mail and calender sync. This in turn forces the IT department to either open up the network to an insecure and non manageable tablet OS or disappoint a large part of the work force. Neither is very good for any company in the long run.
Windows 8 is build on the Windows 7 platform and have an added layer that is inspired by the Metro interface from Windows Phone. If you were to put Windows 8 on hardware, like say the Asus Transformer with a quad core ARM processor, you would have a perfectly fine tablet, that could easily be used as a notebook on your corporate network. Due to the Metro interface on top it will give you the ease of use that you expect from a tablet, but with the deep integration that is known from Windows.
But are Apple, Google, RIM or HP really going to let Microsoft get in the tablet game that easy? Well Apple does not seem to want to address the needs of the corporate market. They seem to be content with making a great product, mainly for the retail market. Google is all about the cloud, and while this might be the future, there is still a lot of companies that do not want to move their data to cloud just yet. RIM have a good hold on the corporate market, but their phones are starting to look outdated and compared to the latest iPhone or Android phone it just looks like RIM is at the end of their rope. The PlayBook is build on a different OS than the phones and it does not have the securities and deep integration that the BlackBerry OS have. WebOS might be a fine OS, but with the lack of products and apps out there I do not see how is can ever become a real thread to Windows.
So that brings us back to Windows 8. The more I look at it, and the more I look at what type of hardware will be available when Windows 8 hits the markets, the more I see the logic in what Windows 8 is going to be. With Windows 8 Microsoft is not going for the retail market, but they are betting that with the promise of a Windows 7 compatible platform, with a Windows Phone like user interface, the IT departments around the world will embrace Windows 8, and start supplying the corporate work force with Windows 8 based hardware.
With Windows Phone getting the full support from Nokia, and other of the top hardware builders in the market today, and companies like Asus and Acer already promising to build tablets, and everybody else building notebooks, with Windows 8, Microsoft is about to have an ecosystem that is going to be very strong an look very appealing to the corporate players. They will have the mail, calendar and collaboration platform of choice. They will have the apps to make the Metro interface, both on Windows Phone an Windows 8, look interesting enough to bring the average user in. They will, like they have done in the past, make sure that they offer just enough to grab the focus of the IT departments, while still putting enough focus on fun and games to keep the retail market happy. I believe that with Windows 8, Microsoft might just have done it again.
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